Priced by listings and check frequency.
Part counts alone don’t describe the work. What we price is how many dealer listings we check, and how often — so every pilot has a written listing cap and check schedule.
In short
- 01What MAP monitoring costs depends on how many listings are checked, how often, and how much matching and review the work needs, not on part count alone.
- 02A listing is one part number at one dealer: 25 part numbers at 5 dealers is up to 125 listings, about 3,750 checks a month if checked daily.
- 03Our monitoring pilot is $349 a month, cancelable, under a written listing cap and check schedule; a one-time paid diagnostic comes first.
- 04Providers charge by different units, so turn every quote into a cost per listing and per check, and ask what the fee leaves for your team to do.
How a pilot is scoped
Example: 25 priority part numbers across 5 agreed dealers is 125 listings. Checked daily, that is about 3,750 checks a month. Checked twice a week, about 1,100.
- Checked, at or above MAP
- Potential below-MAP observation
- Needs policy clarification
- Not checked — reason reported
Try your own numbers
- Listings
- 125
- Checks per week
- 875
- Checks per month
- 3,750
25 × 100% = 25 per dealer · 25 × 5 = 125 listings · 125 × 7 = 875 checks a week · 875 × 30 ÷ 7 = 3,750 a month
What drives the cost of MAP monitoring
Five things decide how much work monitoring takes, whoever does it.
Checks are recorded by hand or by CSV today, so frequency and dealer count drive most of our time. That’s why the pilot has a written listing cap and check schedule, and larger coverage is quoted once we’ve measured the collection and review costs for your dealers.
- Listings
- Each part number at each dealer is a separate product page to find, match and check. Part numbers × dealers is the most it can be; the real count is what the dealers actually list.
- Check frequency
- Daily is 7 checks per listing a week; twice a week is 2. Monthly checks are listings × checks per week × 30 ÷ 7.
- Matching
- Setup work, done once and again when dealers change pages. A page that shows the exact part number is quick to confirm; one that only names a vehicle or a finish needs a person to check it.
- Failed checks
- A blocked, missing or changed page still takes an attempt, and it still has to be reported as could not check.
- Review
- Every possible below-MAP price is reviewed by a person before it’s reported. More candidates means more review time.
How to compare a MAP monitoring quote
Providers charge by different units: products or SKUs, URLs, checks, websites. Turn each quote into the same two numbers.
- 01Cost per listing per month: the monthly fee ÷ the listings it covers.
- 02Cost per check: the monthly fee ÷ the checks it covers in a month.
Illustrative example: a fictional quote, not any real provider’s price.
A $300-a-month quote that covers 125 listings checked daily is $2.40 a listing and $0.08 a check (3,750 checks a month).
Then ask what the fee leaves for your team: who finds and matches the product pages, who reviews flagged prices, whether failed checks are reported or count against an allowance, and who keeps the MAP price list current. If it’s your team, count that time too.
The MAP pricing software guide has the questions to ask, a trial test plan and dated facts from providers’ own sites.
What every pilot includes
- Setup
- Loading your price sheet, matching listings and a baseline check — done by us.
- Checks
- Advertised-price checks on the agreed schedule, with failures recorded.
- Review
- Every potential exception reviewed by a person before it is reported.
- Report
- Weekly email report, including coverage gaps.
- Changes
- Policy corrections and small watchlist adjustments by email reply.
- Larger coverage
- Quoted once collection and review costs for your dealers are measured.
Questions about pricing
What’s the difference between the diagnostic and the pilot?
The diagnostic is one-time: a small, pre-agreed sample of your part numbers at a few dealers, checked against your current MAP sheet, to show whether your dealer network can be monitored reliably. The pilot is monthly: an agreed listing cap and check schedule, with a weekly reviewed report.
What changes the price?
Coverage beyond the pilot’s written listing cap. Larger coverage is quoted once we’ve measured the collection and review costs for your dealers.
What isn’t included?
We don’t contact dealers, make legal determinations, search for unknown sellers or monitor marketplaces. Pages behind a login aren’t checked.
What do I need to get started?
A list of the dealers that matter most and a current MAP price list. The readiness kit has templates for both.