Resources
Guides on MAP pricing and MAP monitoring for U.S. automotive aftermarket manufacturers.
- Foundation guideWhat is MAP pricing? →MAP pricing explained: what minimum advertised price limits, who sets it, how it works across dealer listings, a worked example and what the FTC says.
- Foundation guideMAP vs MSRP: which price matters for dealers →MSRP is a suggested price; MAP is the lowest price a policy allows dealers to advertise. See both on one aftermarket part across five dealer listings.
- Monitoring guideMAP pricing monitoring: how it works across dealer sites →How MAP pricing monitoring works: what's counted, how listings are matched, which MAP applies, what happens to failed checks, plus a worked example.
- Operations guideMAP pricing violations: examples, false positives and the evidence that holds up →What counts as a MAP pricing violation, six worked aftermarket examples (variants, coupons, bundles, cart prices, stale sheets) and the evidence that holds up.
- Evaluation guideMAP pricing software: how to evaluate coverage and accuracy →How to compare MAP pricing software: what each pricing unit buys, a trial test plan, dated provider facts from their own sites and a weighted scorecard.
- Policy guideMAP pricing policy: what manufacturers need to operationalize →A MAP pricing policy only works if it becomes data: versioned price sheets, exception codes, a distribution record and reviewed evidence. Checklist inside.
- Policy guideIs MAP pricing legal? What U.S. manufacturers should know →A sourced look at MAP pricing under U.S. federal law: Colgate, Leegin, FTC guidance, state-law caveats and where coordination risk starts. Not legal advice.
- Operations guideMAP monitoring readiness kit: dealer list and MAP price list templates →The two files MAP monitoring starts from: a dealer list and a dated MAP price list. Download both CSV templates, see what each column does and the gaps to fix.
- Operations guideHow to run a MAP spot check: a log template and record builder →Check your top dealers' advertised prices against MAP by hand, so the results hold up: what to record for each listing, a CSV log template and a record builder.
- Policy guideAdvertised price vs cart price: how MAP policies treat coupons, bundles and “add to cart” →Can dealers sell below MAP? Five aftermarket MAP policies compared on cart-only prices, coupons, bundles, free shipping, strikethroughs and gift cards.